SEO for Powder Coating Companies
SEO for powder coating companies is the only thing I do: getting US powder coating shops found on Google Maps, in Google search and in AI answers. When someone needs rims, railings or parts coated, I want them to find your shop, not a rival across town.
It's $297 a month. If you don't get leads in 3 months, I work for free until you get them.
Where buyers lose your shop
Good finishes don't bring the jobs in on their own. When business is spotty, look at where buyers who search online lose your shop:
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Buried on the map
Someone in your town searches "powder coating near me" and the top of Google Maps is other shops.
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No page for the job
They search for wheels or sandblasting, and your site has a single page that lists everything.
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No way to ask
Buyers want a price range, what's included and a quote form that reaches a person. Buyers who fill out quote forms and never hear back pick the shop that answers first.
What SEO for powder coating companies covers
Here is how I get the work coming in:
Your Google Business Profile and the map
I set up your Google profile the way buyers search, so your shop is in the running when someone nearby needs a coater.
See local SEO for powder coating shopsWebsites that get quote requests
I build a page for each job you do and a quote form customers can find. A new website is included.
See powder coating website designAI answers
I work on getting your shop named when people ask AI platforms like ChatGPT, Gemini or Google's AI who powder coats in town.
See AI SEO for powder coating companiesContract and line work
For shops that sell to manufacturers, I get you found by manufacturers across the US, not only in your town.
See SEO for industrial powder coatersHow I get your shop up Google Maps
Your place in the map rankings depends partly on settings you control, and I set them up. I set your main Google category to Powder coating service, the one 9 out of 10 of the top map shops use: it's the best Google Business Profile category for powder coating. I fix that before anything else, because posting on Google or social media never makes up for a wrong category. Your real business name goes on the profile exactly as it is, and I help you collect reviews that say where the job was, what you coated and how it came out.
Get your free growth planWhat I set up
- 1Main categoryPowder coating service: 9 out of 10 top map shops use it
- 2Service pagesPages for your services that sell
- 3ReviewsWhere the job was, what you coated, how it came out
Showing up in normal Google results
Powder coating marketing beyond the map
Under the map, most shop websites aren't set up to be found, so someone who scrolls past the map lands on a directory instead of your shop. I build a page of content for each job you do, so when someone searches "powder coating Denver" or your own town, your shop has a page in the running. Shops with a powder coating page showed up in their town's normal results about 3 times as often. Keep your word of mouth; this reaches the people nobody sent to you.
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Sandblasting and powder coating shops
If you media blast as well as coat, I give each its own page and put the work you most want the phone to ring for first on your Google profile. Combo shops with a sandblasting page showed up in normal results more than twice as often.
Combo shops with a sandblasting page
Wheel and Cerakote shops
If you coat wheels or do Cerakote, I build a page for each and get your reviews naming the work (wheels, rims, the colour), so your shop ranks for those jobs and not only for "powder coating". Most shops haven't built these pages, so the ones that do stand out.
A page for each, with reviews that name the work
- 1Wheels pageReviews that say wheels, rims and the colour
- 2Cerakote pageReviews that say Cerakote
How the lead guarantee works
$297 a month gets you your Google profile, your website (a new website too), AI answers and national SEO. Give it 3 months from the day the work goes live. If you don't get leads by then, I keep working for free until they come. A lead is any contact from a new customer. See the $297 price and how the guarantee works.
- 1$297 a month
- 23 months from go-live
- 3No leads? I keep working free until they come
Rather do your SEO yourself?
Just want to know how to do your SEO yourself? Check out the 174-shop study: it walks you through the steps the top shops have taken, step by step. Get your free growth plan if you'd rather have me do it.
The do-it-yourself steps
- 1Main category
- 2Your real name
- 3Reviews that name the work
- 4A page per job
- 5Matching details everywhere
One trade only: powder coating shops
I work only with US powder coating shops, and I only take one powder coating shop per area, so I'm never working for the shop across town.
Questions
Get your free growth planIs SEO worth it if most of my work is word of mouth?
Keep your word of mouth. Search reaches the customers nobody referred to you, and for powder coaters that mostly happens on the map. Most shop sites aren't set up to be found, which is why so few show up; I set yours up the way the top shops have theirs and get you on the map.
What counts as a lead?
Any contact from a new customer. The 3 months start when the work goes live.
What does it cost?
$297 a month. If you don't get leads in 3 months, I work for free until you do. It covers your Google profile, your website (a new website too), AI answers and national SEO.